Lexus is a lifestyle item. A signature. An indication of one’s passion for quality. People who drive Lexus, no matter where they’re headed, do it exceptionally. A stylish and highly refined car is a tool for self-expression idea was to create series of photos shot on various iconic locations of Georgia in Tbilisi, Kazbegi, and Batumi, showing how brand manages to make its owners stand out and be special.
Campaign message - The Art of Self expression